Tag: Trademark

Engaging the Court of Public Opinion could have altered the fate of a small convenience store and…

Bottom line: The Court of Public Opinion can be an equalizer when a party to a legal dispute is outgunned by a powerful adversary. Wawa, a privately-held chain of more than 750 convenience stores in six states employing more than 30,000 people, recently resolved a lawsuit against Dawa, a convenience store in Paterson, New Jersey.… Read More Engaging the Court of Public Opinion could have altered the fate of a small convenience store and…

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Never too young to be a “Goliath”: Insomnia Cookies is cast as a bully by competitor it is suing

Bottom Line: In the Court of Public Opinion, never waste an opportunity to use your adversary’s brand or attributes against it. Image Credit: New York Daily News Insomnia Cookies, the well-known purveyor of late night calories-by-cookies, is facing competition by the upstart Red Eye Cookie Co. Insomnia was founded in 2003 by a then-student at the… Read More Never too young to be a “Goliath”: Insomnia Cookies is cast as a bully by competitor it is suing

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