Bottom line: When attorneys get wind of breaking news that is unfavorable to an adversary in one of their clients’ cases, they should newsjack that breaking news by going to the media and making their client’s case in the Court of Public Opinion. Pop quiz! An adversary in one of your clients’ cases is in… Read More Attorneys should newsjack stories about their adversaries’ wrongdoing
Bottom line: Multiple attorneys can each get publicity for the same lawsuit if they are strategic about their publicity-seeking efforts. A prospective client of ours recently asked us the following question. When more than one attorney represents a client in a legal dispute, can more than one attorney get publicity for their involvement in that legal dispute? … Read More Can multiple attorneys get publicity for a lawsuit when they are colleagues or co-counsel for that lawsuit?
Bottom line: When a media outlet gets something wrong about you or a client, you must fight back—especially when that error can cause damage to your or your client’s reputation or business. At some point in his or her career, an attorney, his or her law firm, or his or her client will likely be… Read More What to do when the media gets the story —YOUR story— wrong
Bottom line: Don’t send multiple email attachments to reporters. Use shared folders instead. WHOA! You weren’t really going to just email a reporter and attach a dozen documents to that email, were you? Seventeen long years ago when I first started talking to reporters and working in public relations, there was a mindset that we really… Read More This is the best way for attorneys to share documents with reporters
Bottom line: Attorneys can help turn around negative media coverage of a client accused of wrongdoing by ensuring that photos of the client published by media outlets put the client in a favorable light (literally). Have you ever been retained by someone who has been accused of doing something wrong and who has already been… Read More What attorneys need to know about photos of their clients—including mugshots—and the Court of Public Opinion
Bottom line: There’s nothing wrong with following up with reporters after first contacting them about potential stories. But don’t go overboard. You finally listened to my advice about publicity and media relations. You proactively reached out to a reporter or media outlet about a legal dispute or case that you’re working on in the hopes… Read More Here’s how to follow up with a reporter or blogger you’ve contacted without being obnoxious or annoying
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