Bottom line: Attorneys and law firms rarely tell their stories and their clients’ stories to trade publications in the industries where their clients or adversaries operate. They should. There is an entire category of media outlets that attorneys often ignore — if they even know that the category exists. I’m talking about industry trade publications — media outlets and publications… Read More Many attorneys have no idea that this category of media outlets even exists

Bottom line: In most instances, it will be more beneficial for a client’s case if an attorney seeks publicity for the case at the beginning of the case instead of toward the middle or end of it. I am often asked by plaintiffs’ attorneys and their clients whether strategically, it is better to seek publicity… Read More When should attorneys seek publicity for their clients’ cases?

Bottom line: Lawyers and law firms must remember that media coverage of their firms and their cases is good marketing. Less than 48 hours. That’s how long it took one of my law firm clients to receive a call from a prospective client after multiple media outlets reported on a case my client had just… Read More Shocker: People who need lawyers still read the news