Bottom Line: In the Court of Public Opinion, never waste an opportunity to use your adversary’s brand or attributes against it. Image Credit: New York Daily News Insomnia Cookies, the well-known purveyor of late night calories-by-cookies, is facing competition by the upstart Red Eye Cookie Co. Insomnia was founded in 2003 by a then-student at the… Read More Never too young to be a “Goliath”: Insomnia Cookies is cast as a bully by competitor it is suing