Burger King: Home of the [Next Great Legal Marketing Tactic]

Bottom line: As geofencing in mobile advertising goes mainstream, it has immense potential for law firms and their marketing efforts. Did you see Burger King’s latest publicity stunt? Earlier this month, Burger King announced that it was selling its Whopper sandwich for a penny — at McDonald’s. During the promotion (which lasted for eight days), if you… Read More Burger King: Home of the [Next Great Legal Marketing Tactic]