Tag: Law

Attorneys need to prepare their clients for media interviews. Here’s the best way to do so.

Bottom line: Mock interview sessions are one of the most effective and efficient tools attorneys can use for preparing clients for media interviews. No attorney worth his or her salt would dare have a client walk into a deposition or a trial and not prepare that client for the testimony that the client is about to… Read More Attorneys need to prepare their clients for media interviews. Here’s the best way to do so.

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Media-savvy attorneys employ THIS mindset to become trusted resources for reporters

Bottom line: Attorneys who help reporters tell their stories are likely to find that such assistance will pay dividends in the short term and the long term for both those attorneys and their clients. There is a mindset that most media-savvy attorneys have. It is a mindset that you should adopt if you too want… Read More Media-savvy attorneys employ THIS mindset to become trusted resources for reporters

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Many attorneys have no idea that this category of media outlets even exists

Bottom line: Attorneys and law firms rarely tell their stories and their clients’ stories to trade publications in the industries where their clients or adversaries operate. They should. There is an entire category of media outlets that attorneys often ignore — if they even know that the category exists. I’m talking about industry trade publications — media outlets and publications… Read More Many attorneys have no idea that this category of media outlets even exists

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Don’t Be Like Mike (Avenatti): Why Attorneys Shouldn’t Threaten Their Adversaries With Bad…

Bottom line: You risk criminal liability and destroying your credibility when you threaten adversaries with bad publicity. Don’t be like Mike. According to the New York indictment that recently came down against Michael Avenatti, he allegedly tried to extort money from Nike. He allegedly threatened to hold a press conference and apparently bring to light… Read More Don’t Be Like Mike (Avenatti): Why Attorneys Shouldn’t Threaten Their Adversaries With Bad…

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When should attorneys seek publicity for their clients’ cases?

Bottom line: In most instances, it will be more beneficial for a client’s case if an attorney seeks publicity for the case at the beginning of the case instead of toward the middle or end of it. I am often asked by plaintiffs’ attorneys and their clients whether strategically, it is better to seek publicity… Read More When should attorneys seek publicity for their clients’ cases?

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Will having relationships with reporters lead to media coverage of you and your organization?

Bottom line: Relationships with reporters are helpful but they are not the driving force behind landing media coverage. Public relations firms like to use their “relationships” with reporters as a marketing tool to convince attorneys and their law firms that those PR firms will use their relationships to get publicity for those attorneys and firms… Read More Will having relationships with reporters lead to media coverage of you and your organization?

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Burger King: Home of the [Next Great Legal Marketing Tactic]

Bottom line: As geofencing in mobile advertising goes mainstream, it has immense potential for law firms and their marketing efforts. Did you see Burger King’s latest publicity stunt? Earlier this month, Burger King announced that it was selling its Whopper sandwich for a penny — at McDonald’s. During the promotion (which lasted for eight days), if you… Read More Burger King: Home of the [Next Great Legal Marketing Tactic]

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