Tag: Persuasion

Why attorneys need to speak in sound bites (and how doing so can serve as a defense to a claim of a defamation).

Bottom line: Speaking in sound bites will help attorneys more persuasively advocate for their clients in the Court of Public Opinion. Are you working on a statement to a reporter about one of your clients’ cases? You better have a sound bite in there!  We all know what sound bites are.  Sound bites are those… Read More Why attorneys need to speak in sound bites (and how doing so can serve as a defense to a claim of a defamation).

copostrategies

This is why attorneys have to beat their adversaries to the punch in the Court of Public Opinion

Bottom line: Thanks to “anchoring,” attorneys and clients who are able to engage the Court of Public Opinion before their adversaries do get to frame their legal disputes in ways that make it difficult for those adversaries to overcome. If you’ve done any reading and research about human psychology and persuasion, you’ve surely come across… Read More This is why attorneys have to beat their adversaries to the punch in the Court of Public Opinion

copostrategies